Saturday, December 28, 2019

People Why I miss old people in the workplace

People Why I miss old people in the workplacePeople Why I miss old people in the workplaceLiving in New York and working in advertising, I rarely see people over the age of 50. My elders seem to be a secret population- a growing, sizable, increasingly healthy and wealthy group- that Im never exposed to, let alone have the pleasure of working alongside. This is one of the worst things about working in marketing right now.Were obsessed with youthWere endlessly trying to get upwardly mobile Millennials or hard to reach youthful influencers or some nonsensical and largely broke crowd who cant afford the premium gelndelimousine we have on offer. Meanwhile we havent looked around the BA First Lounge or the Hyatt Hotel lobby, or the Emirates Business class cabin to see that mostpeople with money and influence are actually rather old. And wise.READ MORE New study proves it really is harder to find a job as you get olderOccasionally, on the rare events where I get to listen to some of the won derful old folk of advertising, it quickly makes me realize how much we as an industry suffer from a lack of wisdom. We have incredible levels of vision, an abundance of precociousness, brilliant creativity, but as an industry we pretty much have no wisdom at all.It takes wisdom to realize how important wisdom is, so we dont notice it. And for many young leaders, how can you miss something youve never experienced?It started to happen in the early 2000s- expensive, wise people whohadnt grown up with Blackberries, expected long lunches and geschftlicher umgang class seats,and didnt understandopen-plan offices were slowly removed from the business. We didnt notice it for quite some time because we were too busy playing with ur new toys- the Internet, the banner ad, the microsite, and the iPhone. We had rallying cries to get digital folk on the pitch team. Wed fly hapless 24-year-olds around the world to ensure we had the voice of youth on the team, but we abandoned the voice of context .Weve completely forgotten what its like to have someone in the room who objectively knows moreWeve forgotten what its like to talk to someone who, while earning the big bucks (that its hard to explain to our clients) understands real clients issues, and who, above all else, can see the changes in business and marketing in the context of decades of what has happened before. These days, we lazily assume that things have changed and that their knowledge would be out of date now- what can we possibly learn from someone who may happen to have a 16-year-old daughter and therefore probably has a more intimate understanding of contemporary behavior than anyone?Instead we get mobile-marketing experts, who, with their six years of experience, are seen as mobile-advertising opinion leaders. And how can they not be? Theyve lived this stuff for three times longer than anyone else. We get social mediaguruswho seem to just be people, with the same common sense as everyone else, but with fewer, mo re important skills to leverage.Its gotten to the point that its now possible to be in a room with 400 agency employees, earning tens of millions of dollars in revenue, without a single person who can remember the advertising world pre-mobile days, let alone pre-computer.As a result weve faced a growing vicious cycle of problems.We lack gravitas and business senseAs an industry weve moved down from being key members of our clients board to people who get clients junior staff drunk at Cannes and talk about likes on Facebook. Do you see many ad agency execs in the business press? Do our press releases get picked up by the Financial Times?It wasnt always like this. In 1987, Saatchi Saatchi tried to buy HSBC.Just imagine seeing that ambition in an agency now?Look around, look at our people, look at our understanding of key business problems, and look at what we care about. Its not remotely hard to see why most CEOs wont even think to be a part of a pitch process or meet the agency, and wont consider marketing agencies in the same league as management consultants.We think everything is newIts not like ad agency people have bad memories theyve just not seen experienced the ebb and flow of change before.We swim in a world of groovy new language and trendy new terms, all unaware that basic advertising concepts, tools, and techniques are tried and tested over years.Native advertising and content marketing, two of the biggest buzzwords of 2014, have been around for more than 100 years. Take the examples from the 1890s when John Deere launched the Furrow magazine, the Michelin Guides from 1900s, recipes from the Oetker Company, or even the entire soap opera genre. Somehow the entire current advertising world thinks that we face entirely new, abundantly exciting opportunities.Dont get me wrong a lot in advertising has changed, but what we really need now is the wisdom to separate the gimmicks from the profound. Were endlessly told by 26-year-olds at SXSW that television i s dead, or that the purchase funnel no longer exists, or that people want to have conversations with brands. These quasi ad celebrities with their 16,000 Twitter followers beat the drum on the march towards progress, but few people are wise enough to question their wisdom.Nave and off-the-cuff remarks spawn Slideshare presentations and new marketing strategies that few people from the old world feel confident enough to challenge. Social media has not changed everything about how we behave. Weve had social media since we first roamed the earth. Have you seen what people wrote on the wall in the Caves of Lascaux?We dont see change in contextWhen radio ads first became possible, there were groups of ad agency folks running around talking about the death of newsprint. They started having panicky conversation about the need to set up radio ad agencies, find a new breed of radio creatives, and stressed how real-time advertising would change everything.Twenty years later, identical convers ations followed with the dawn of TV. Again people predicted radios rapid demise and how the world of advertising needed to adapt by hiring new people. This time, we think its different, because thats what people do when theyve no experience to suggest otherwise. Whether its the rise of the Internet or the time spent on mobile phones, we keep suffering from a lack of context.Its undeniable that our generation is going through more profound change, at a faster rate than ever before. Entire business models are being disrupted, and as the world of advertising is also changing, yes, sticking to old-world thinking is totally the wrong way forward.However, we need to carefully ensure that we understand these changes in context. We need to establish what aspects are changing and what aspects are fundamental. We need to understand what is a fad and what is a cultural shift. And what would really help do that would be a wise person of a certain age who understands change- someone not trying t o build a career on a Advertising Week stage with a nonsensical sound byte that resonates with people who dont know better.Older, wiser, smarter people, please chip inPlease dont ever think youre not exactly what we need. Dont be intimidated by the talk of change, the buzzwords raise your hand and join the debate. Embrace the new, see what really has changed. Flex your mobile muscles, and think about what streaming really means. Your instincts are right, and your input is needed.Please dont let anyone suggest otherwise.This article originally appeared on LinkedIn.Tom Goodwin isthe EVP and Head of Innovation at Zenith Media.

Monday, December 23, 2019

7 tips for women determined to become a CEO

7 tips for women determined to become a CEO7 tips for women determined to become a CEOAccording to an analysis from the Associated Press, the median pay package for women CEOs was $12.7 million last year, higzu sich than the $11.2 million median for their male CEO counterparts. But overall, only 19 of the 340 companies analyzed had a CEO who was a woman.I find this to be unfortunate, but notlage entirely surprising, considering the numerous difficulties women can face when working to reach the C-suite level. Ive come to learn that women who reach executive or CEO position often exhibit certain behaviors or share experiences that were fundamental in their triumph over career challenges.These key traits shared among many of the worlds most successful businesswomen can serve as a valuable guide to women who wish to become CEOS. Ive presented examples of these tips and traits below and how they may apply to real life scenarios.1. Develop connectionsA female software engineer possesses a robust skill set in advanced programming languages and has worked with some of the most notable names in tech. But those impressive skills and experience are only going so far in helping her climb the industry ladder.Building connections, both within a company and industry at large, can help a woman advance beyond her own role. If a senior-level position opens up within her company or elsewhere, a woman can leverage those connections to have a stronger chance at landing that position than if she were relying just on skills and experience alone.2. Network even when you dont need toA woman is currently happy with her managerial post at a top media company. She believes a promotion and a raise are coming her way in the next few years, and that theres really no need to attend networking events or reach out to others in her industry. But a common fallacy among professionals is that networking is only useful when a person needs something, such as trying to get an interview for a job.Netwo rking is something that should be done even when there isnt some ultimate goal in mind. Reaching out to new industry contacts and checking in with them from time-to-time can help develop relationships that may prove beneficial to a womans career further down the road.3. Overcome imposter syndrome and perform as if youre already a CEOEven after graduating at the top of her class, landing a prestigious position at a top consulting firm, and receiving frequent praise from her superiors, a woman is still battling imposter syndrome. This is that nagging voice in the back of a professionals head that says you arent good enough, despite all evidence to the contrary. For this woman who already has to face workplace challenges like gender discrimination or lack of advancement opportunities, imposter syndrome can be a significant career threat.Women who perform as if theyre already at a CEO level can help overcome the challenges of imposter syndrome. This can include becoming an expert on cer tain subject matters within the company and developing relationships beyond their own team.4. Establish yourself as an expertA woman has become a data and analytics pioneer within her current company, where colleagues are constantly asking her for advice and recommendations. For this woman, she can successfully transform her expertise about data and analytics into intellectual property that reaches wider audiences and raises her own profile.This can include speaking at conferences and trade shows, writing books or blog posts, and any way a woman may be able to translate her unique knowledge so it can be consumed by a larger population. Additionally, this provides an ancillary income stream which could benefit a woman in her future career endeavors.5. Determine if your company or industry is going downhillHave there been hundreds of layoffs across an industry in a short amount of time? Have there been no significant promotions or advancement opportunities in a company for the past fe w years?These can be signs that a womans particular company or industry is in decline and that it may be better to look for opportunities elsewhere. Staying on top of industry trends and paying attention to the health of a company can help a woman stop her career path from becoming obstructed. Becoming an executive or CEO doesnt mean much if that company itself may not survive.6. Strategically plan for the present and futureA woman is offered two jobs. The first is a role very similar to her own but at a more prestigious company that offers higher pay. The second is a managerial position with more expanded responsibilities within her current company but offers a smaller salary than the first opportunity.The woman may benefit from the higher pay right now, but the managerial experience may be more valuable in the future. Getting a foot into the door of the more prestigious company might prove beneficial long-term versus the limited growth she may experience within the current company . There isnt necessarily a right or wrong answer to which job the woman should take, but it is important that she strategically plan for the present and the future when considering both options.7. Be a leader who carries themselves with confidenceDeveloping a strong network and obtaining valuable skills have helped a woman reach CEO status at an investment firm. But what pushed her employees to trust her guidance was that she acted as a leader that carried herself with confidence.Being able to converse with all levels in a company and persuasively, believing in oneself and ability to succeed are crucial to reaching the CEO level. Knowing how to delegate tasks and push others towards success, and acting as a leader that inspires passion among team members, will help a woman not only achieve executive status but thrive when they climb to that level.Nicole Antoinette Smith is a full-time Assistant Professor of Instruction at Ohio University in the College of geschftsleben as well as a contributing writer for the Online Masters in Business Analytics Blog, teaching data analytics, information systems, and project management courses. She specializes in data strategy, strategic planning, process improvement, program development, and project management. Nicole Antoinette provides management consulting services under her company (Nicole Antoinette Consulting) using seven proprietary business methodologies, including her trademarked data strategy methodology, dataFonomics.

Thursday, December 19, 2019

The Best Font Size and Type for Resumes

The Best Font Size and Type for ResumesThe Best Font Size and Type for ResumesWhen youre writing your resume, your font choice does matter. Its important to opt for a basic font choose one that both hiring managers and applicant management systems can easily read. Your resume is no place to use difficult-to-read cursive, greifhandwriting-style, or calligraphy fonts. Why Does Resume Font Choice Matter? There are a few reasons why its important to keep the font on your resume simple. First of all, many of them are read by the applicant tracking systems and not by people. Those systems work best reading text rather than fancy formatting. Its not just the machines that benefit from easily readable text human eyes also find it easier. Dont Make the Size Too Small Make it easy for hiring managers and potential interviewers to read through your entire resume. Choose a font size thats between 10 and 12. This will ensure that no one has to squint to read through all the information on this important document. Hiring managers and recruiters typically spend seconds glancing at each resume before moving it to the yes or no pile. Make your resume difficult to read, and you might wind up losing out on an opportunity that would have been perfect for you. The Best Resume Font Type to Use Basic bookprint fonts like Arial, Verdana, Calibri, and Times New Roman work well. However, if you are applying to a position in graphic entwurf or advertising (where resume layout and design might be part of your assessment), employers might be open to alternative fonts. You can make section headers a little larger or bold. And dont forget about white space, too. Keep side margins a standard width. Make your name stand out. Your name (which should be placed at the top of your resume) can be slightly larger. Be Consistent Dont overuse capitalization, bold, italics, underlines, or other emphasizing features. Again, basic works best. Do be consistent in your formatting. For exa mple, if you bold one section heading, bold them all. Make sure all your bullet points are indented the same amount, and that alignment and spacing throughout is consistent. How to Select a Font Select a font from the list at the top of your document before you start writing your resume. OR Type your resume.Highlight the resume.Either select the font from the pop-up window or select the font from the list at the top of the document.Select the font size you want to use the same way. Confirming Your Font Choice Hiring managers may read your resume on screen, but its also quite likely that theyll print out a copy of your resume. So after you have selected a font and font size, it is always wise to print out a copy of your resume. Take a look at your printed resume to see if its easy to scan through. If you have to squint to read, or find the font appears cramped, choose a different one or select a larger size. Bottom line You want anyone who sees your resume to be able to easil y read it. If you can read the document yourself, and youre not using a novelty font (e.g., comicstrip sans, a handwriting font, etc.), youve probably made a good choice. More Resume Style Tips Be consistent. Your resume, cover letter, and other application materials should look like theyre part of the same package. Choose the same font throughout, and make consistent choices about font size, margin width, and formatting.Dont get fancy. With a few exceptions (such as graphic design or advertising jobs, as mentioned above) its best to keep your resume simple. Creative resumes may put off the hiring manager or get stuck in the applicant tracking system and never make it a human HR person. Remember the goal is to impress the reader with your skills and experience, not your resume style choices. Aiming for one page? Dont tweak your font size to meet your goal. Writing a resume isnt like writing an essay in school. You cant squeak in under the wire by making your font larger or smal ler. Plus, resume length is less important than resume content. You can always develop a one-page version to hand out at networking events and job fairs, and keep the longer version for other job searching purposes.

Saturday, December 14, 2019

5 Things to Ask During Your Performance Review - The Muse

5 Things to Ask During Your Performance Review - The Muse5 Things to Ask During Your Performance ReviewWhat are you hoping to get out of your next performance review? A raise- or maybe a promotion? Glowing reviews and a perfect 5-out-of-5 ranking on every category HR asked your manager to review you in?Well, koranvers. But there are a few less-often-thought-about pieces of information youll want out of your review, too. You dont get the chance to sit down with your boss and get a brain dump of feedback on your performance very often, so make sure youre using your review to your maximum advantage.Before you leave your boss office, make sure youve asked for these five pieces of information.1. Your Growth AreasYes, an all-around glowing review will make you feel good and give you a nice ego boost for the day. But even if youve done bedrngnishing but kick ass at your job all year long, youre probably not at the absolute apex of your career, and that means that theres a next step for you. So figure out what it is- and ask what you need to focus on to get there. Whether its management training, learning a new technical skill, or taking on higher-profile projects, there is almost certainly something you still need to do to grow professionally and move forward.Truthfully, naming your growth areas can be a tough one for managers. If your boss does have critical feedback, its not always easy to deliver well. And if youve done a great job, she might be content to give you the great job review, and not have thought through what constructive advice she can also give.So, if your boss isnt upfront with some specific growth areas, prod her along. Ideally, she should give you 2-3 things to focus on for the coming 3-6 months.Ask Are there specific skills youd like to binnensee me grow? What do you see as the next steps in my career growth?2. Your Goals for the FutureIn addition to figuring out what skills you should be working on, make sure youre crystal clear on the concrete go als your boss wants you to meet in the next month, three months, six months, and year. After all, you cant meet or exceed your boss expectations if you dont know what they are.Also, when your next review comes around, itll be helpful for her and you alike to have specific goals to look back at, so you can point to the specific things youve achieved.Ask What would you like to see from me by our next performance conversation? or I want to make sure Im focused on the right goals. How are you thinking about measuring my success in the future?3. The Timeline for Raises, Bonuses, or PromotionsUnfortunately, your review isnt always the time for a raise, bonus, or promotion- but it is the time to ask about next steps toward getting there. Use your review as an opportunity to let your boss know how committed you are to your growth within the company- and, once youve talked about your goals and performance, to ask about a specific timeline for getting to that next step.Ask Im really enjoying my position and growth within the company. What timeline are you thinking about in terms of raises or promotions, and what can I do to get there?4. The Timing of Your Next Review (Both Formal and Informal)When it comes to tracking your growth at work, your annual performance review is helpful- but it isnt enough. Ideally, you should be meeting with your boss quarterly (if not mora frequently) to discuss your performance and how youre doing towards your agreed-upon goals.If your next touch point is more than six months out, ask for an informal check-in sooner. You want to make sure you know how youre doing in your boss eyes, and give yourself plenty of time before your next review to improve on any areas where you could be doing better. Plus, these sort of informal conversations can also be a great launching point for taking on new projects or responsibilities mid-year, which will only help when your next review comes up.Ask What timeline did you have in mind for our next informal ch eck in or formal review? A year is a long way out- could we schedule something sooner? Id love to make sure Im on the right track, throughout the course of the year.5. Other People You Should Be Reviewed ByFinally, while your review is probably handled by your boss, review season can also be a great time to get feedback from others you work with- your boss boss, other managers on your team, clients, or anyone you informally report to.Use your review as a place to ask where else you can get additional feedback. Asking for more feedback shows that youre committed not only to impressing your manager, but to being an integral parte of the entire organization. Plus, having those conversations will give you a better and more holistic idea of how youre perceived and how youre doing at your organization.(That said, while its great to get feedback from others, make sure youre spending most of your time and energy working toward the goals of the person in charge of your success- your boss.)As k Is there anyone else it would be valuable for me to check in with and get feedback from?Yes, your performance review is the time for your boss to tell you how youve done in the past year, but its also the time for you to plan for success in the future. So, use it to your advantage- and make sure you come out of it knowing what you need to get to the next level.

Monday, December 9, 2019

Private Facts About Cash Handling Resume That Only the Experts Know Exist

Private Facts About Cash Handling Resume That Only the Experts Know Exist Definitions of Cash Handling Resume Cash flow is quite essential for the prosperity of a firm. Employers seeking to employ a Bank Customer Service Representative are looking for a friendly, outgoing person whos capable of handling many tasks simultaneously with an extremely accurate degree of tafelgeschirr and service orientation. Businesses are often prepared to work around school schedules for students together with parents. Buyers should have excellent standard arithmetic and negotiating skills. The Downside Risk of Cash Handling Resume What you ought to do is to show employers the reason that you are a fantastic match for the job position youre applying. Attempt to list any skill which you have pertaining to the jobs youre applying for. Furthermore, you can add that youre focused on learning skills that can help you in the workplace. Objective can be an important portion of every resume and youve got to be very mindful of the same if you choose to contact work. Youve got to mention your work objective. You might use the work application objective when you are concentrating on any particular job. As a consequence, although your job application objective should contain information on the career that you want, you also should explain why you is going to be the exceptional prospect for the work. Cash Handling Resume No Longer a Mystery Naturally, you have to however mention distinctive abilities that may be appropriate and other qualification that you believe they search for. When youre adding the experience section make certain that the skills are proven with information. Relevant skills ought to be backed by further data in the resume. Job-specific skills vary based on the positioning. Things You Should Know About Cash Handling Resume Business will demand for at least two references when attempting to receive any work. They will receive the impression your job perfo rmance may be the very same. Also, do be certain to mention particular benefits that your organization provides that others might not. Finally, be certain to compose an original statement for each job you make an application for, or so the business perceives what makes you a fantastic suit for that 1 job. You may acquire objective objectives the work summary service of consumer job description that the employer provides. If this is the case, youll require a great cashier resume description. Your resume welches made to sell 1 productyou. Cashier typically dont need much difficult abilities and its sometimes challenging to stick out from applicants. The below-given cashier resume examples can assist you if you prefer to submit an application for a post of a cashier. The Battle Over Cash Handling Resume and How to Win It The best method to receive a superior cashier resume is researching the work description. The cashier is just one of the more important links between the cu stomer and the business enterprise. Your cashier resume objective aims to tell prospective employers what youre seeking and why youre the appropriate candidate in one sentence. For more specific cashier resume advice, keep reading to find outhow to make an effective cashier resumestep-by-step with expert tips and the way to use cashier resume templates.Learn the demands then check when you have the skills. Any organization or institution, which range from schools to restaurants which deal with cash transaction will thus demand a cashier to deal with the accounts. If youre employed as a cashier for years in a lot of professional environments, you might focus your cashier objectives on advancing in the business. In addition, there are methods to quantify your cashier resume.

Wednesday, December 4, 2019

Who Else Wants to Learn About Writing about Abilities in a Resume?

Who Else Wants to Learn About Writing about Abilities in a Resume? Ideas, Formulas and Shortcuts for Writing about Abilities in a Resume Resume writing is the most significant step in presenting your abilities and receiving the job that you desire. Chronological resumes arent the ideal fit for fresh graduates due to the fact that they dont have a lot of expertise in the very first location. When creating an effective resume, you want to understand how to compose a skills section as it is but one of the very first things a possible employer will start looking for to find a fundamental comprehension of what you, as a prospective employee, can bring to their company. Irrespective of where you include your skills section on your resume, you can be sure that the hiring manager is likely to find it and definitely likely to ask about doing it. Lies Youve Been Told About Writing about Abilities in a Resume Writing general duties is a typical mistake because applicants feel that nursi ng resembles unique hospitals and departments, but in fact, your duties will differ between different facilities. Be certain your references are willing and prepared to talk about your abilities and abilities with a possible employer. There are three kinds of resumes, each with its own benefits and pitfalls. The Ultimate Strategy to Writing about Abilities in a Resume Since many job seekers may list skills in a different section of their resume, additionally, it is important to weave them into descriptions under every one of your prior positions. Every work applicant knows the way to compose a resume. Your skills are an overview of what you could do for the prospective employer if you were offered the work at the moment. Your resume should secure that response. Writing a strong professional resume might look like an intimidating job. Writing and editing is a rather extensive category. Moreover, its elend practically writing about the skills. Writing and editing need a lo t of interrelated abilities, and its tricky to understand what to include. Learn about the three sorts of skills youre able to highlight and the way you are able to incorporate them into your resume. Soft abilities, on the flip side, arent simple to quantify. They, on the other hand, describe behavioral attributes. Job-specific skills vary depending on the position.